Social Media Manager – Meloni

Key Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with the organization’s goals and objectives.
• Manage all social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and ensure consistent branding and messaging across platforms.
• Create engaging and relevant content, including text, image, and video, tailored to each platform’s audience and specifications.
• Monitor and analyze social media performance using analytics tools and provide regular reports and insights to optimize strategies and tactics.
• Stay up-to-date with the latest social media trends, tools, and best practices, and recommend innovative approaches to enhance the organization’s social media presence.
• Collaborate with other departments, such as marketing, sales, and customer service, to integrate social media initiatives into broader campaigns and initiatives.
• Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner, fostering positive engagement with the audience.
• Manage social media advertising campaigns, including budgeting, targeting, ad creation, and performance monitoring, to achieve specific objectives such as lead generation or brand awareness.
• Cultivate and nurture relationships with influencers, partners, and industry stakeholders to expand the organization’s reach and enhance credibility.
• Ensure compliance with legal and regulatory requirements, as well as adherence to brand guidelines and social media policies.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Proven experience as a social media manager or similar role, preferably in a corporate or agency setting.
• Strong understanding of social media platforms, their respective audiences, and best practices for engagement and content creation.
• Proficiency in social media management tools, analytics platforms, and advertising platforms (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics, Facebook Ads Manager).
• Excellent written and verbal communication skills, with the ability to craft compelling content and communicate effectively with diverse audiences.
• Creative thinking and problem-solving abilities, with a keen eye for detail and design.
• Strong project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively under pressure.
• Flexibility and adaptability to navigate a fast-paced and ever-changing digital landscape.
• Knowledge of SEO principles and their application in social media content optimization is a plus.
• Passion for social media and staying abreast of emerging trends and technologies in the field.

How to Apply:

Submit the following:

• Resume
• Cover Letter
• Portfolio