Brand Strategist

Key Responsibilities:

• Craft engaging and informative fashion-focused content for various platforms.
• Develop articles, blog posts, and product descriptions that reflect the brand’s identity.
• Curate and produce captivating content for newsletters, keeping our audience informed about brand updates, product launches, and industry trends.
• Develop a regular newsletter schedule to maintain consistent communication with subscribers.
• Design and execute email marketing campaigns, leveraging captivating visuals and persuasive copy to drive engagement and conversions.
• Analyze campaign performance and optimize strategies for maximum impact.
• Develop compelling and on-brand captions for social media platforms, enhancing the visual appeal of our luxury leather products.
• Collaborate with the design team to align captions with visuals for a cohesive brand identity.
• Contribute to the development of a comprehensive content strategy that aligns with the brand’s values and resonates with a global audience.
• Stay abreast of industry trends to ensure our content remains innovative and relevant.
• Infuse cultural nuances and heritage elements into content to reflect the authenticity of our African luxury brand.
• Showcase the brand’s commitment to diversity and inclusion through content creation.
• Collaborate closely with the marketing team, designers, and external influencers to create cohesive content campaigns.
• Ensure content aligns with the overall marketing and branding strategy.
• Stay informed about global fashion and luxury trends, identifying opportunities to position our brand in the international market.
• Conduct competitor analysis to ensure our content remains distinctive.

Qualifications:

• Proven experience as a Fashion Content Creator, preferably within the luxury or fashion industry.
• Exceptional fashion writing skills with a keen understanding of storytelling.
• Proficiency in crafting newsletters, executing email marketing campaigns, and creating compelling social media captions.
• Strong cultural awareness and sensitivity, with the ability to infuse cultural elements into content.
• Creative thinker with a passion for innovation in content creation.
• Excellent communication and collaboration skills.

How to Apply:

Submit the following:

• Resume
• Cover Letter
• Portfolio